Identity theft protection service company LifeLock is in trouble for failing to actually protect customers' data ... again.
The FTC’s filing in the case alleged that LifeLock violated four components of the 2010 order. First, the FTC alleged that from at least October 2012 through March 2014,
LifeLock failed to establish and maintain a comprehensive information security program to protect users’ sensitive personal information including their social security, credit card and bank account numbers.
Identity Theft Protection Service Review
The FTC said that Lifelock, which advertises itself as “#1 In Identity Theft Protection service ” engaged in false advertising by promising customers that if they signed up with its service their personal information would become useless to thieves.
Since 2006, LifeLock’s ads have claimed that it could prevent identity theft for consumers willing to sign up for its $10-a-month service.
According to the FTC’s complaint, LifeLock has claimed:
- “By now you’ve heard about individuals whose identities have been stolen by identity thieves . . . LifeLock protects against this ever happening to you. Guaranteed.”
- “Please know that we are the first company to prevent identity theft from occurring.”
- “Do you ever worry about identity theft? If so, it’s time you got to know LifeLock. We work to stop identity theft before it happens.”
#LifeLock is in trouble again for failing to actually protect customers data from #Identitytheft wow.!
LifeLock protection service doesn't live up to its name
“In truth, the protection they provided left such a large hole that you could drive that truck through it,” said FTC Chairman Jon Leibowitz, referring to a Lifelock TV ad showing a truck painted with the CEO’s Social Security number driving around city streets
The FTC’s complaint further alleged that LifeLock also claimed that it would prevent unauthorized changes to customers’ address information, that it constantly monitored activity on customer credit reports, and that it would ensure that a customer always would receive a telephone call from a potential creditor before a new account was opened. The FTC charged that those claims were false
The FTC charged that in spite of these promises, from at least October 2012 through March 2014, LifeLock violated the 2010 Order by:
1) Failing to establish and maintain a comprehensive information security program to protect its users’ sensitive personal data, including credit card, social security, and bank account numbers;
2) Falsely advertising that it protected consumers’ sensitive data with the same high-level safeguards as financial institutions; and
3) Failing to meet the 2010 order’s record keeping requirements.
LifeLock will pay $100 million to settle contempt charges from the Federal Trade Commission.
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