Midmarket organizations face unique challenges when they invest in technology. Unlike their enterprise counterparts, midsize firms often lack the capacity to absorb cost overruns. So, when a project goes over budget, it can cripple the organization’s ability to turn technology investments into better business outcomes.
I’ve helped some of the world’s fastest growing companies achieve digital transformation, so I appreciate the role budget plays in the success of ecommerce initiatives. To keep your digital commerce project on track, your midmarket company needs to focus on priorities and identify how the technology can generate business value.
Budget smart: tips for midmarket decision makers
Investments in commerce platforms and other significant technologies have the potential to radically transform a midsize company’s business outlook. Frequently, the organization’s strategic goals hinge on the selection and implementation of key technologies.