IDG Contributor Network: Emerging consumer technology influences your industry

Happy New Year!

I hope you got all the new technology you were hoping for this past holiday season! Once again, voice assistants had a big year. In addition to a record number of voice assistants sold, Amazon reported that voice shopping tripled this holiday season. I have to agree with this trend… for that reoccurring staple, I found myself voice ordering through my AI assistant this past year as well. It really is frictionless. One of the things that was different this year was that it wasn’t just the voice assistants. It was also the smart home items like smart plugs and video doorbells that were breaking records. This means that people are now using those smart assistants for more than just music and weather.

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