Imagine you are CEO of a company that has been growing steadily for decades. You have always pivoted for economic and market shifts, and you have a deep knowledge of your operations, suppliers, and business model.
But along come digital technologies, and everything changes. How do you avoid the fate of other CEOs who have missed the mark on digital? Guy Hadari, who has held CIO roles at Shire and Teva Pharmaceuticals, advises CEOs to deconstruct and reconstruct their business’s own value chain.
Martha Heller: What are some challenges common to digital transformation?
Guy Hadari: When executives define their digital transformation as a set of technologies, they are not driving real digital transformation. They are using technology as an excuse not to drill down and define the real problem they are trying to address.