BrandPost: Some things are just better together. Even in IT.

Ever try giving a kid some broccoli just to watch him quickly push the plate away? But, add cheese on top and suddenly broccoli becomes fantastic to them. The same holds true for peanut butter and jelly, fish and chips or whatever you prefer. Some things are simply better together than on their own. The same thought applies to IT solutions. I know it’s a stretch going from food to IT but stick with me as I explain.

Organizations can’t afford to sustain any data loss

IDC determined the average cost of downtime is $250,0001per hour across all industries and organizational sizes. Traditionally, protecting business-critical data has been addressed by disaster recovery (DR) and backup solutions running in silos to avoid costly downtime. Legacy backup, where periodic “snapshots” are taken to copy data to secondary storage, worked for a while, but over time proved resource intensive, complex and costly, particularly if sluggish backup processes timed out causing production downtime. And if an outage or cyber-attack occurred just before the next backup window, companies risked losing hours’ worth of data changes. All this creates systemic risk to its business and brand.

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