One of the most powerful experiences I can share as a marketing executive is a great customer success story. It’s the “proof in the pudding” that affirms the real business results the customer is realizing from their experience. We live in an “always-on” culture, and with this, consumers have come to expect an “always-on” experience. This means businesses must implement an IT infrastructure which provides access to business and consumer data 24/7, without interruption, regardless of any catastrophe, natural disaster, planned outage or security breach.
A recent IDC study found 84% of respondents reported some level of business disruption in the last two years due to technology. This number calls into question the ability of traditional backup to meet customer’s increasingly insatiable appetites for connectivity and security and highlighting the need to be truly resilient.