Dollar Shave Club (DSC) is a leading provider of personal grooming products delivered by mail to its members via a variety of flexible plans. The company has grown rapidly in just a few years and is often lauded for its superior member relationships. As an organization committed to excellence, DSC needs to continually enhance its operations to become more agile and flexible, while increasing its responsiveness to customers.
DSC’s mission statement encapsulates how the brand defines the consumer experience: “To help guys take care of their minds and bodies so they can be their best selves.”
The organization recently undertook a major strategic shift, offering greater flexibility and various promotional options to its members.