From immersive entertainment to interactive retail experiences like virtual makeup to complex factory repairs with smart glasses, augmented reality (AR) and virtual reality (VR) are making a big impact.
Consumer and business interest in AR and VR has been booming for several years now. VR and AR continue to delight in the realm of entertainment. In addition, both technologies have a solid foothold in other areas. Macy’s and IKEA both let customers visualize couches, chairs and tables in their homes. Harley-Davidson enthusiasts can “build” a custom virtual bike they can walk around in at the dealership. This year, Walmart announced it is using 17,000 Oculus Go headsets to train its employees in everything from compliance to customer service. For consumers, Google launched a web tool called Tour Creator that lets you create VR tours using 360-degree photos and Google Street View imagery.